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      In Business Expo & Conference 2018 in Madison

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      October 24, 2018

      Wednesday   8:30 AM

      1919 Alliant Energy Center Way
      Madison, Wisconsin 53713

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      In Business Expo & Conference 2018

      Business is the MVP at the 8th annual In Business Expo & Conference, the Madison area's premier business-to-business expo! On Oct. 24, 2018, you'll make connections to beat your competition with over 115 exhibits to visit and 1,1000 business professionals to network with. The event kicks off with a keynote presentation by Steve Battista, former senior VP of brand for Under Armour: Building Your Brand, Telling Your Story, Protecting Your House. Steve is best known as the builder of the Under Armour brand, the ultimate disrupter of the past 20 years that busted open the sporting goods industry with his “Protect This House” campaign. Steve’s strategy of building a brand rather than focusing on an emotionless product helped bust through the global leaders, like Nike and Adidas, to take the small t-shirt company to a $5 billion global phenomenon. On Oct. 24, Steve will reveal how your brand can sidestep the normal mar- keting strategy to win the hearts and minds of customers. You will learn how to build and protect your brand through emotional campaigns, amazing brand experiences, genuine product placement, and savvy digital marketing.

      Categories: Conferences & Tradeshows | Business & Networking

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.